Send Fewer Emails, Make More Money

Seeded on Fri Feb 13, 2009 5:25 PM EST (thedirectmarketingvoice.com)

This is what all email marketers should be shooting for: more responses from fewer emails.

business, direct-marketing, emarketing, email-marketing, direct-mail, marketing-roi

Five Steps to Marketing In a Recession

Seeded on Thu Feb 12, 2009 4:26 PM EST (thedirectmarketingvoice.com)

As an add on to my blog post, Marketing Methods for Trying Times, I thought I would go a step further and share the top five steps to marketing yourself in a recession.

business, marketing, direct

Bigger is Not Necessarily Better

Seeded on Tue Feb 10, 2009 5:25 PM EST (thedirectmarketingvoice.com)

Bigger doesn't automatically mean better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast's 6″x11″ postcards.

business, marketing

The Value of Free in Direct Marketing | The Direct Marketing Voice

Seeded on Mon Feb 9, 2009 4:28 PM EST (thedirectmarketingvoice.com)

In Duct Tape Marketing's blog post titled, "Upping the Price of Free," there's some great advice on how businesses can maximize the return on this tactic while increasing their customers' perceived value of the free offering.

business, marketing